Our experience of fashion is changing. In these times of instant, digitally-fuelled information, the fashion image is no longer confined to the static world of the printed photograph. Today we are confronted with a dramatic new fashion universe, where photography, film, performance, music, art and technology combine to create an infinitely richer landscape.

Since launching nine years ago, Nick Knight's fashion website SHOWstudio.com has pioneered the most imaginative and exciting forms of fashion for the Internet. These have both informed and inspired the current fashion revolution. In championing the new medium of fashion film in particular, SHOWstudio.com has harnessed the potential of new technology and the Web to completely reinvent the fashion image and the way we experience it.

Image: 'The Bridegroom Stripped Bare' by Alexander McQueen, SHOWstudio 2002