Fashion film is perhaps SHOWstudio.com's single most important contribution to the changing face of how fashion is experienced. From its earliest experiments with moving image, SHOWstudio.com has forged a crucial path to shaping and developing this new genre of film-making. SHOWstudio.com's extensive archive of fashion films demonstrates the representation of fashion at its most vital, engaging and revolutionary.

Among the many iconic portrait sittings and surreal fantasies was Sheena is a Punk Rocker, in which Kate Moss pogoes frantically on film, while in Yer 'avin a bleedin' larf, ain't cha? Simon Foxton demonstrates that fashion does have a sense of humour.

Films featured included:

Shoot
Nick Knight, 2003

48 Girls
Craig McDean, 2005

What's In Vogue?
Part of Moving Fashion, 2005
Tim Walker

Yer 'avin' a bleedin' larf, ain't cha?
Part of Moving Fashion, 2005
Simon Foxton

Sheena is a Punk Rocker
Part of Moving Fashion, 2006
Kate Moss

Beasting
Nick Knight and Ruth Hogben, 2007

Vox Humana
Part of Future Tense, 2008
Rodarte

Insensate
Nick Knight and Ruth Hogben, 2008

Fantasia
Nick Knight and Ruth Hogben, 2008

Make Up Your Mind
Nick Knight and Ruth Hogben, 2008

Lily's
Nick Knight and Ruth Hogben, 2008

Gareth Pugh A / W 2009 - 10
Ruth Hogben, 2009

Portent
Nick Knight and Ruth Hogben, 2009

Dark Annie
Nick Knight and Ruth Hogben, 2009 -10

Untitled
Ruth Hogben, 2009

Image: Lily Donaldson, Lily's, Nick Knight and Ruth Hogben, 2008.