CGI image of a man at a desk from the film Homo Economicus by Alan Warburton
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Homo Economicus - Alan Warburton


05 Aug 2020

For our latest PAUSE series we present Alan Warburton's Homo Economicus, exploring how men working in the City of London financial district both modify and commodify their own bodies.

The work intentionally conflates the corporate and the corporeal, questioning male self-worth and its apparent apotheosis in the hyper-competitive financial services industry. Grounded in audio interviews with real city men, Homo Economicus proposes an alternative economy of the male body: not as an unquestioned instrument of power, but a site of vulnerability and power-play.

About the artist

Alan Warburton is an artist working critically with CGI software, hardware and virtual reality. In a creative climate in which technology is often subject to suspicion, evangelism or nostalgia, Alan’s technologically articulate practice seeks to confront the tricky world of high-end digital imagery head on. Through his work – which includes digital images, CGI films, AR and VR experiences, critical writing and video essays - he instigates an investigation into what it is that software does, how it both shapes and is shaped by culture.  His work explores the spectacular uses of technology as well as speculating on radical alternatives.