Owa Yurika
Resident Organisation

Owa Yurika

Directional childrenswear: where Japanese aesthetics meets London cool.

South Wing
Somerset House
0207 257 9524
info@owayurika.com

Founded by mother-daughter duo Yuki and Yuriko Oshima, OWA YURIKA offers a fresh perspective on childrenswear. Inspired by the birth of their daughter and granddaughter Honor Yurika, and upon realising that currently available childrenswear was highly two-dimensional and predictable, Yuki and Yuriko decided to create something different. Establishing the London-based brand in 2015, they sought to bring together London’s cutting-edge design aesthetic with high-quality Japanese manufacturing, luxury textiles and meticulous attention to detail. The debut OWA YURIKA collection reflects the practicality, durability as well as the clean and meticulous finishing of Japanese clothing. The result is a playful yet elevated childrenswear brand with character and charm. Yuki and Yuriko feel that modern parents who appreciate innovative designs for themselves would want to dress their children in more unique clothing without making their daughters appear forcedly girly, and that that they can instill confidence in them by dressing them with originality and encourage them to embrace girlhood in an individual way. In the era of fast fashion, the ethos behind OWA YURIKA is to teach the next generation to prioritise quality in all things. With well-made clothes they’ll cherish, the founders hope they’ll do just that.

We think its important for kids to know whats good quality from a young age so that they appreciate it. Some of our pieces are like couture items. They are meticulously made. 

Harpers Bazaar Junior