25 year old Charles Jeffery has been hailed by Dazed as ‘the ringleader of London’s next generation of club kids.’ His brand Charles Jeffrey LOVERBOY encompasses a fashion label and a cult club night, each informing the other. The LOVERBOY night forms the primary research for Jeffrey’s collections, with his tribe of friends and creative collaborators - artists, performers, musicians, drag queens and poets - contributing to the egalitarian spirit of the brand.
Glaswegian designer, illustrator and radical creative.
Jeffrey works with artist Jack Appleyard on the creative direction for the label’s runway shows and special projects. Whilst studying for his BA in Fashion Design at Central Saint Martins, Charles was invited to hold his birthday party at legendary cult East London venue VF Dalston (Vogue Fabrics). After the event became one of the most talked-about happenings in London, Jeffrey began the LOVERBOY series to fund his MA course at CSM.
"This season, Charles Jeffrey trample the MAN podium for the second time,joined by two new designers. Since launching his label in 2015, the Scot who runs a nightclub in the heart of London named LOVERBOY, bring the club on the catwalk. With its flush-to-neck collars, designer teleports us in the eighties, in a post-punk spirit. Charles Jeffrey electrifies menswear drawing the dress code extrovert clubbers London."
Charles is in residence to focus on making his practice sustainable. He will also be exploring how the visual language of his Loverboy brand can become an entity people understand, recognise and lust after.