Angela Coleman is photographed speaking to another woman about her books.

Sharing Stories from the Black Business Incubator: A.M.Colman’s Angelbooks

17 Apr 2023

We’re continuing to unpack the many varied stories and ambitions from the Black Business Incubator, a programme helping early-stage Black entrepreneurs unlock their full creative potential.

The programme provides expert-led masterclasses, mentorship, access to a co-working space, as well as a host of community events. We believe entrepreneurial success relies on being part of a supportive and inclusive creative community.

This week we spoke with A.M.Colman, children’s author and founder of Angelbooks. Angelbooks promotes and raises awareness of the wonderful and diverse range of books and resources available to children from all walks of life and abilities.

What are your biggest achievements as a practice so far?

As a children’s author who promotes diversity and inclusion books, it’s great to see schools picking up these books and getting them into the hands of children who then see themselves reflected within. My charity Sow a Seed also works to send diversity books to children in developing countries around the world, which is really rewarding.

Why would you recommend Black Business Incubator to other creative entrepreneurs?

The programme has been creative, informative and provided lots of learning opportunities and training. Most of all, it’s helped me to recognise how to take my business to the next level and to aim higher to achieve my goals. 

What are your plans for the future?

I’m aiming to write three more books and hoping to grow Angelbooks’ reach on a global level, supporting other Black authors through our growing network and as a publisher. This year I will continue to fight for Waterstones and WH Smith to stock Angelbooks’ editions, and not have them on order only. Someday, I’d love to develop my books into a children’s cartoon series for TV.


Apply for the Black Business Incubator

Are you an ambitious creative entrepreneur who is motivated to build your business skills to create sustainable growth? We’re on the lookout for Black-led creative businesses that are embracing innovation, pushing boundaries and making an impact. 

Online Q&A

We are hosting a live online Q&A session on Wednesday 12 April, from 16.00-17.00 where we will go through the programme, what to expect and answer any questions you may have. If you would like to participate, please register your interest. 

Black Business Incubator is developed in partnership with Mentor Black Business and sponsored by Morgan Stanley