Channel is Somerset House’s new curated online space for art, ideas and the artistic process.
INSTAX Brand Activation at Somerset House
Designed to drive brand affinity, whilst increasing long term consideration to purchase Instax cameras amongst the younger generation, specifically Gen Z.
This activation was a unique, immersive photo opportunity where members of the public could stop by and get snapped inside the arctic adventure van for two weekends in December 2022 at our Lancaster Place.
The van
Covered with an eye-catching iridescent wrap, the van was a great attraction for family and friends to take part in. With the various sections of the van, including the yeti fur backdrop, as well as a mirrored kaleidoscope for attendees to step into, this Icelandic inspired van was the perfect photo opportunity for everyone to enjoy this Christmas season.
Instax brand ambassadors were on hand to take photographs of those who chose to step inside. This was done using Instax cameras and given to members of the public for free.
INSTAX benefitted from the increased footfall on our site over the winter period due to SKATE, a staple of our public programme – up to 2,000 visitors per day interacted with the activation.
Activate Somerset House
If you are planning a brand activation, Somerset House is the perfect central London venue, with a footfall of 3m visitors a year. Download our Brand Activations brochure to give you more insight on the vast array of spaces we have on offer for you to showcase your brand.
For more information on how you can host your next event with us, please contact us.
“The activation was an enormous success, and our client was very happy. I just want to give a special mention to the team that worked with us, they were all extremely professional, hands on and went over and above to ensure everything ran as smoothly as possible… look forward to working with you in the future!”
Seed Marketing