Industry Insights

A deep dive into the last 25 years of the events industry, with future-focused insights expertly researched and published by Somerset House’s Venue Hire team.

LISTEN UP! explores the emerging trends shaping business events today, drawing on expert research with planners and agencies to offer practical insights for engaging multi-generational, digitally connected audiences.

Exploring the motivations behind brand activations and what today’s audiences expect, Tribe & Trusted draws on independent quantitative research conducted in autumn 2023 to reveal how brands can build deeper connections and lasting loyalty.