LISTEN UP!

LISTEN UP! examines emergent trends impacting the business events landscape; shedding light on the importance of generational diversity, hyperconnectivity, and the future of human engagement in an increasingly digital world. LISTEN UP! is the culmination of independent quantitative research, carried out in 2024.

Highlights of the insight paper include:

• Generational harmony in events: With four generations now active in the workplace, events must embrace diversity in age, culture, and inclusion. Successful events cater to a range of learning styles, from Gen Z’s preference for purpose-driven, interactive experiences to Baby Boomers’ appreciation for the traditional ‘hand up’ methods of engagement.
• Adapting to the attention economy: In a world of shrinking attention spans and constant second-screening, the insight paper highlights the growing need for event formats that foster focus, connection, and meaningful engagement. The paper outlines strategies to counter waning attentions from distraction-free environments to the use of innovative tech tools.
• Reimagining event formats: The traditional corporate conference is giving way to dynamic, hands-on experiences. Delegates now spend less time passively listening to keynotes and more time engaging in interactive workshops and collaborative activities.
• Technology – a double-edged sword: While technology is a powerful enabler of accessibility and inclusion, overuse can fragment attention and reduce information retention. The paper calls for a balanced approach to tech integration, leveraging tools such as live captions and interactive apps to create inclusive and accessible experiences.