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Cute

A major exhibition exploring the irresistible force of cuteness in contemporary culture.

Archived Event

Dates25 Jan - 14 Apr 2024
SpaceEmbankment Galleries South Wing
Price£18.50/Concessions from £11
★★★★★ "a must-visit for any adult child of the internet age, or indeed any parent of the internet age

The Evening Standard

★★★★ "a brilliant exploration of an all-consuming cultural phenomenon

Time Out

★★★★ "a thoughtful exploration of the cult and culture of cuteness

The Guardian

From emojis to internet memes, video games to plushie toys, food to loveable robotic design, cuteness has taken over our world. But how has something so charming and seemingly harmless – adorable, doe-eyed animals, chubby-cheeked babies, flowers, hearts, stars, sweets and other such romantic motifs – gained such traction?

CUTE brings together contemporary artworks, including new artist commissions, and cultural phenomena such as music, fashion, toys, video games and social media, in this brand-new show examining the world’s embrace of cute culture and how it has become such an influential measure of our times. It will seek to unravel cuteness’ emotive charge, revealing its extraordinary and complex power and potential.  

Contributing artists include Mark Leckey, Sean-Kierre Lyons, AYA TAKANO, Mike Kelley, Karen Kilimnik, Nayland Blake, Cosima von Bonin, Hannah Diamond, Ed Fornieles, Juliana Huxtable, Rachel Maclean, Julien Ceccaldi, Paige K. B., Isaac Lythgoe, Alake Shilling, Wong Ping, Liv Preston, CFGNY, Ram Han, Maggie Lee, Bunny Rogers, Flannery Silva, Andy Holden, plus Somerset House Studios artists Chris Zhongtian Yuan, Sin Wai Kin and Sian Fan.

The exhibition will feature a games arcade for all ages and will spotlight and celebrate the 50th anniversary of one of cute’s most iconic and ubiquitous figures, Hello Kitty, in partnership with Sanrio.

Principal Partner

Hotel Partner

Enjoy comfort after cuteness with an exclusive offer for 'Cute' ticket holders. Save 20% off rooms at Strand Palace Hotel, a stone's throw away from Somerset House. Receive your exclusive code with your ticket booking confirmation.

Header image: Graphic Thought Facility (1990, UK). Playing Dress Up With AI, 2023