How to... LOVERBOY!
Charles Jeffrey presents a twist on an educational video aimed at guiding its viewers on the creative process.
Taking inspiration from early 90’s and 00’s TV shows, Somerset House Studios artist Jeffrey plays the esoteric guest presenter of the show, taking us on an illuminating quest through the world of LOVERBOY to answer the question: What do you do with that spark of inspiration, that burning desire, that…white…heat?
The brand Charles Jeffrey LOVERBOY was born as both a fashion label and a cult club night, each informing the other. Whilst he was studying for his MA at Central St. Martins, the LOVERBOY night formed the primary research for Jeffrey’s early collections, with his tribe of friends and creative collaborators - artists, performers, musicians, drag queens and poets - contributing to the egalitarian spirit of the brand.
In How to... LOVERBOY, Jeffrey, its presenter, is here to teach you some important lessons — but, just like a Divine David segment — once it’s over, you’re not quite sure what you’ve learnt at all.