A photo of Aja. They are digitally enhanced to look like a magical creature, with pink horns, and wings, and shiny, ribbon like structures obscuring much of their face.
Somerset House Studios

Grounding Practice: Aja

Mon 07 Mar 2022
18.00 - 19.30 (GMT)

A music and arts marketing session from sound and performance artist Aja.

Programmed by Mutant Promise, this workshop sees sound and performance artist Aja lead a fundamentals of arts marketing session, touching on audience development, content creation and online wellbeing strategies.

The workshop will cover:

Fundamentals of marketing
•    Mission Statement 
•    Learning about breaking down Aims and Objectives
•    Target Audience Development
•    How to write a press pack

Social media and content creation, with a focus on Instagram 
•    Insights and audience development 
•    Content Creation
•    Hashtags - which ones to use and how to use them
•    How to engage with your audience

•    How to overcome creative blocks
•    Dealing with rejection
•    Self-care strategies 

This Grounding Practice workshop has been programmed in conjunction Amplify Digital Arts Initiative (DAI) 2022, an online residency programme bringing together an international network of female-identifying and non-binary artists and professionals working within the fields of digital arts and electronic music, produced in partnership with British Council, MUTEK, Oi Futuro and Artlab. 

The session is made available free of charge for Amplify DAI artists as part of their residency programme activity, with a limited number of additional tickets available for purchase by female-identifying and non-binary artists and professionals outside of the residency cohort. 

About Aja

Aja Ireland is an award-winning sound and performance artist whose live shows are described in The WIRE Magazine as “Shifting from ethereal diffusions to potent explosions that toy with genre stereotypes." 

Aja's debut album released in 2018 on Opal Tapes was greeted with critical acclaim and the artist was featured in VICE, The Quietus, Elephant Magazine, Red Bull Music and The Dazed Magazine. IN 2018, Aja won the PRS Oram Award for innovative music production and has created a sound score for a VR experience created by Ryan Heath called "The Thinning". Her second album “SLUG” was accompanied by interdisciplinary collaboration with digital artist BORA funded by Outlands, FATOUT and Near Now.

With a background in marketing, branding and graphic design, Aja has booked and managed 3 successful UK and European tours, selling out multiple shows and headlining major festivals such as CTM, Sonic Acts and Supersonic.

After composing a sound-score for designer LULALOOP at Berlin Alternative Fashion Week, Aja scored the spatial sound design for Joey Holder’s art installations ‘Ophiux', ‘Adcredo' The Deep Belief Network (toured at Bloc Projects - Sheffield, QUAD - Derby, Matt's Gallery - London and 6th Athens Bienalle) and ‘Semelparous’ as part of The British Art Show 9.

About Mutant Promise

Mutant Promise is a producing and artist development agency working with experimental artists and musicians to devise artist-led learning and skill-sharing programmes. 
Created by Tadeo Lopez-Sendon and Harry Murdoch at the start of 2020, Mutant Promise have worked with organisations internationally including Somerset House Studios (London), Pioneer Works (New York), InterAccess Centre (Toronto), Nyege Nyege (Kampala) and EMBT (Tokyo), to produce workshops, discussions and digital commissions with artists including NSDOS, Joanne Armitage, Johan Diedrick, Jessika Ekomane and Toiret Status.