Brand Activations & Product Launches
The breadth and versatility of Somerset House creates a unique destination for Brand Activations and Product Launches, with a wide number of options, spaces, interior and alfresco locations available to support your vision.
Somerset House; as a home for innovation hosting a multidisciplinary cultural programme, as a base for artists developing new and pathbreaking work and as an incubator for new creative enterprises pushing boundaries and shaping our contemporary moment – is a singular central London location for brand activations and product launches alike.
Our in-house atmosphere is defined by a constant curiosity, a spirit of experiment and openness and – with considerable public footfall throughout the year – is unparalleled for agencies and individuals looking to join the conversation, to step inside and think outside. Host to such clients UEFA, Canon, Omega and more, our riverside site is the perfect location fit for imaginative, playful partnerships and companies and agencies hoping to inspire and innovate.
“From an ice rink, to the film set of Ridley Scott’s Napoleon, a concert venue and now a football pitch, is there anything Somerset House can’t be transformed into?”
Access All Areas
Contact the venue hire team to discuss options and availability, and see below for a spotlight on a number of our interior and exterior spaces, blank canvas, customisable rooms, and courtyard and terrace spaces available for your hire.
Edmond J. Safra Fountain Court
With an average monthly footfall of 152,406 visitors, the Edmond J. Safra Fountain Court is an iconic backdrop. This cobbled quad courtyard is centred around our famous fountains and framed by evocative, eighteenth century architecture. A peerless central London location popular with the public throughout the year.
Lancaster Place
A perfect public activation spot, the riverside Lancaster Place is adjacent to Waterloo Bridge, and offers a prime and prominent central London location, with a busy passing footfall. An ideal setting for pop-up and sample-led activations, Lancaster Place offers a unique opportunity for public engagement, with an average monthly footfall of 45,773 visitors and passers-by in an atmospheric and vibrant setting.
Upper Terrace
Our main Strand-side entrance into Somerset House – nestled between a Georgian antechamber and grandeur of the Edmond J. Safra Courtyard – the Upper Terrace is guaranteed to provide an instant presence for your brand. Perfect for smaller pop-ups, with an average monthly footfall of 152,406, the Upper Terrace is available year-wide, and in conjunction with Skate and our winter programme.
River Terrace
With views of the River Thames to the south, and the Southbank skyline beyond, our River Terrace is another singular location that – backed by Corinthian columns – is a space as timeless as it is contemporary in its atmosphere and character. Host to approximately 26,295 visitors per month, the River Terrace is exclusive, picturesque and a memorable location for immersive activations and launches.
In addition to our four key locations, we offer a flexible approach, and are on hand to help find new and unique spaces on-site for a bespoke and unforgettable experience at Somerset House. Contact the Venue Hire team for more information and to explore available options, and download our Brand Activations brochure for more information.